The Business Lifestyle & Food

Service Branding

Target Audience Young children with allergies

I love it when there is a personal story behind business starting their journey. My friend came to me when noticed a gap in the market.

Her daughter is susceptible to a few food groups, and having started daycare, there wasn’t any aesthetic ways to show teachers and caregivers what her daughters needs were.

So she came up with ‘ta’ - many parents will be familiar with this cute saying - a business inspired by her daughter.